LinkedIn, the social platform in which people are looking for and talk about work, can be less visible in Microsoft’s earnings than the years in which it was an independent company. But around the time of profits, LinkedIn often reveals some figures that indicate how it continues to grow.
On Wednesday, as Microsoft reported its Q2 numbers, the company observed that LinkedIn Revenue has grown by 9% in the last year. And later, in the observations on profits, the CEO of Microsoft Satya Nadella confirmed that LinkedIn has exceeded a record of $ 2 billion of premium subscriptions in the last 12 months.
LinkedIn, who now has more than 1 billion users (premium and free) is not revealing what has made in total revenues in that period of 12 months, nor which other company divisions of LinkedIn are generating. But for some points of reference:
- In March 2024, LinkedIn noticed that the revenue of premium subscriptions were $ 1.7 billion for 12 months.
- It is estimated that in 2024 LinkedIn had a turnover of about $ 16.2 billion. Making the approximate mathematics, this means that the premium subtitles are about 12.5% of LinkedIn’s revenue.
- These numbers are significant, but the new Microsoft business lines, in particular the IA, are growing faster and could soon put it in the shade. In last Wednesday’s observations, Nadella observed that the IA earned $ 13 billion in an annual rate of revenue execution in this quarter, growing 175% compared to last year. In fact, further on in the call of profits, LinkedIn said that future revenues grew in the “medium -sized” figures dragged by winds against the talent solutions division.
However, the figure of $ 2 billion is a milestone for LinkedIn and talks about the push that the company has made a growing number of extra functionality in paid levels to convince more users to access and pay. The total number has grown by about 50% in the last two years, the company tells Techcrunch.
“Building a subscription activity of $ 2 billion is something that only a handful of native digital companies in history has ever made,” the CEO of LinkedIn Ryan Roslansky told Techcrunch in a note. “We are focused on the design and continuation of a model -oriented model to meet the needs of our subscribers, those who want to accelerate their career or grow their business. We bet a lot on our investment in artificial intelligence tools to help our subscribers accelerate the way they connect to opportunities and is giving payment. “
LinkedIn has been selective enough on what reveals on financial and users since Microsoft acquired it in 2016, choosing to focus on good news to compensate less strong numbers.
The figure of $ 2 billion arrives when Microsoft reported Q2 earnings that indicated that growth slowed down in its cloud activity, a slowdown that sent the actions of the company in Aftermarket trading.
The Premium subscription figure covers both the career and the company levels. LinkedIn states that the new artificial intelligence features that has been launched-functionality such as tools and hunting tools for food work to help with professional development-have seen a strong problem with premium subscribers, in which about 40% are using it The characteristics.
