Apple Tim Cook CEO said that the Deepseek AI models represent “Innovation that guides efficiency” during a gain call on Thursday while putting questions from analysts on the ambitions to the iPhone manufacturer.
“In general, I think that the innovation that guides efficiency is a good thing. And you know, that’s what you see in that model, “Cook said, responding to the question of an analyst on how the models of Deepseek would have an impact on Apple’s margins.
Cook continued to note that Apple uses a hybrid model for its artificial intelligence, in which it performs some simple activities at the local level, using its artificial intelligence models on the personalized silicon chips of its device. In the meantime, other more complicated activities carry out in the cloud through partnerships with suppliers of artificial intelligence models.
Cook has also said that Apple has always adopted a prudent and deliberated approach to these types of expenses.
Apple currently has only a partnership AI, with Openi, which allows chatgpt to answer complex questions from iPhone users in a private cloud.
Openai said that this week he has evidence that his AI models have been used to train Deepsek’s models through a process called distillation. If it is true, this would violate the policies of use of Openai and undermine the results of Deepseek.
This did not prevent Apple’s CEO from launching a compliment to Deepseek.
Apple has indicated that its Openii partnership is not exclusive and could integrate models to other companies in iPhone in the future, such as Google Gemini or Anthropic’s Claude. Cook did not arrive until Apple would have integrated the Deepseek models.
In addition to the accusations of Openi of Openai, several technological analysts have suggested that the Deepsek AI models have been trained with GPU costs and significantly greater calculation than the company. This would mean that the Deepseek AI models have not been trained as efficiently as some suspects. However, the Chinese laboratory sells access to its models with a strong discount compared to the one that charges American to Labs.
Investors also cooked cook with questions about the success of the Apple intelligence.
The gradual launch of Apple’s artificial intelligence features does not seem to have created the immediate push to the sales of iPhone that some have foreseen. Instead, sales have slightly decreased in the last quarter compared to last year.
Hoping to run the decline in a more favorable way, Cook said that the company saw stronger sales in regions where Apple Intelligence had been launched compared to the regions where she had not done it.
Apple has faced other problems with its characteristics of artificial intelligence, beyond their lack of availability. He recently paused his artificial intelligence summary of news articles this month after the function produced officed titles. In one case, Apple Intelligence hallucinated and changed the title of the BBC News to erroneously read that Luigi Mangone, the man accused of the murder of the CEO of Unitedhealthcare Brian Thompson, had shot himself, which was not true.
