Meta continues to target creators in the days following the US ban Tiktok. In addition to paying great bonuses of Tiktok creators to publish coils, Instagram has announced Wednesday who is introducing new ways for creators to better understand how their short videos are behaving. The platform is introducing additional metrics that allow the creators to see what content resonates best to their audience.
The social network is launching a new metric called “View Tasso” which allows creators to see which percentage of their followers and non -followers continue to watch their video after the first three seconds. Instagram notes that the first seconds of coils are the most important because if the viewer’s attention immediately captures, they will continue to watch the video.
Instagram is also adding a metric “seen over time” that shows creators how many opinions have received their coil so far compared to the average opinions they normally obtain in the same period of time. Creators can break down these opinions between followers and do not follow us.
In addition, Instagram will begin to give creators more impossible suggestions to understand if their rollers work better or worse than usual. The company believes that this will allow creators to see which types of content get the greatest number of views.
For example, Instagram can encourage you to create more barrels similar to one that has obtained a vision significantly more than typical content. A warning like this can read: “This coil is going great! He got 20% more views than the average of your recent rollers. Create more coils like this. “
In addition to the bonuses, Instagram tried to attract Tiktok ‘creators to his platform with promises of content and support agreements to grow their communities. While Tiktok is online in the United States after making the darkness for 12 hours last week, the video app of bytedance owned video app is still missing in the App Stores, giving rivals as Instagram the opportunity to benefit from his troubles.
