Three years ago, I wrote about Uber amazonification, an evolution of the transport company in a closed business cycle that feeds customers on other Uber channels. At the time, the attention was focused on how Uber creates customers’ stickiness, for example, actively, customers delivering food in food and grocery in alcohol and then alcohol in mobility.
Today, Uber seems to go beyond his attention to transport and work to become a comfortable super app, a service aggregator, a lifestyle platform from daily use with his best offers hidden behind a paywall.
Case in question: Uber this week is launching his first Uber One Member Days, the version of the Amazon’s first day company. Prime Day is a two -day shopping event exclusively for Amazon Prime members, a consumer hype fest that leads people to spend more than they normally do on material objects because of the offers!
Amazon has seen sales increasing every year since he launched the event in 2015 and it is estimated that the company has passed $ 14 billion in sales.
Uber is very far from reaching this scale, but the potential is given the global presence of the company, logistics technology and driver network, both concerts and autonomous.
The first day of Uber One Member passes from 16 to 23 May and promises tens of thousands of agreements in the formation of Uber products, as well as its various retail and hospitality sales partners.
Uber customers will have 20% discount access on Uber Black, 30% discount on the Uber reserve and 40% discount on Uber comfort. Other offers include:
- 3,000 points Delta Skymiles for the people who connected their counts Delta and Uber and made 10 trips during the week.
- Horda plays discounts.
- $ 20 discount on your next purchase Ticketmaster if you spend $ 3 in food.
- Free food from almost all fast food, including a chipotle burrito, a frozen coffee from dunkin ‘donuts and chicken pepper of 10 pieces of McDonald’s.
“We want to create joy for the members of Uber One,” Sachin Kansal told Techcrunch, Uber’s Chief Product Officer. “This should be a big period of savings for them. But also for people who are not members right now, it is a great way for them to obtain an introduction to registration when they become members during this period.”
Uber always works to grow its Uber One subscription base, which is today about 30 million members. Uber Dara Khosrowshahi CEO declared during the call of the profits of the first quarter of the company last week that the members “tend to have a high retention”.
“They spend three times more than non -members, also Khosrowshahi.
While Uber works to aggregate multiple partnerships outside the delivery of food and food (just look at his recent link with Home Depot) and combine these agreements with its belonging program, the company reflects the evolution of Amazon. Amazon started as a digital library. Then he started selling everything. Now it also has the infrastructure for both e-commerce and digital life, whether it is cloud AWS or main videos services.
For many, Amazon is a way of life. With Uber One Member Days, the company reports that this also wants that type of ubiquity. And it is betting that the mobility of the light of resources-non-not the packages delivered in the vans of Rivian-Potre would be the next backbone of the culture of digital consumption.
