A new animated series for children who should be previewed this year will not be directed to a TV network. Or a streaming service. Instead, the founders of Production Studio that we have ghost for the media plan to be launched on a decentralized web platform that uses Blockchain technology.
And yes, a crypto wallet will be involved.
We have mediated ghosts – founded by Chris Jammal, director of “Bob’s Burgers” and Jaclynn Demas, manufacturer of the Hit Children show “Peg + Cat” – is a television production study that leaves the methods of release of traditional shows in favor of a decentralized approach, commonly indicated to the web3.
The study announced on Friday that he was collaborating with Lamina1 to launch the new animated series for children entitled “Owen Nowhere”.
Lamina1 was founded by the author of “Snow Crash” Neal Stephenson and launched in 2022 as a blockchain platform at level 1 designed to offer creators an environment to protect, control and monetize their intellectual property. The General Mission of Lamina1, however, is to build an open metvers. The vision of The Metaverse by Stephenson – a concept that has coined in his acclaimed 1992 novel – consists of a virtual world in which users get their realistic 3D avatar.
Blockchain and metive technology are watchwords in the world of technology and have been slow to achieve mass adoption. The introduction of a children’s show in this space is particularly daring, considering that the production studio will have to understand how children will navigate in a platform that requires a cryptographic wallet.
But Jammal and Demas are banks on the freedom of a decentralized platform, which allows the public to interact and even participate, as a strong point that will win on users.
The new show focuses on Owen B. Gloom, an aspiring creator of content on a family trip, documenting their visits to unusual tourist attractions. The dynamics of the family is fun, sweet and slightly dysfunctional, with Owen’s adoptive vampires parents, a transforming magical vehicle, a company cat and a fish in a stroller.
But as Jammal and Demas said to Techcrunch, this is more than a show. It really concerns their mission to establish a “new standard for the future of entertainment for children in the decentralized era”.
The project will be developed and viewable on the spaces still to be launched by Lamina1, an offer that allows creators to create their own virtual worlds. In these worlds, creators can build interactive experiences, digital articles and contained in various formats, including 2D, 3D, augmented reality (AR) and virtual reality (VR).
Jammal and Demas imagine “Owen Nowhere” as an engaging experience that allows fans to interact with the world and contribute with their ideas for the series.
The virtual space will also include exclusive content behind the scenes, digital collectible resources and online experiences based on the community such as the vote. The study believes that the most attractive feature is the opportunity for spectators to make key decisions for history, such as suggesting destinations for family adventures.
“We were thinking (the fans could) vote for where the dark ones can travel later. Do you want them to come to your hometown? Maybe they want to buy that souvenir that Owen has collected at the Grand Canyon (how) their digital resource. Maybe they want to change its outfit. There are so many possibilities of how this can go,” said Jammal.
While it is clear that this show has all the ingredients to resonate with the spectators and attract their attention, there will be challenges, including convincing parents to manage a cryptographic wallet for their child.
Parents can worry that the introduction of children in this ecosystem, even indirectly, can expose them to manipulations or financial losses, even if the parents are those in control of the wallet.
However, some parents are more open to the idea, with some who have sent their five years to cryptographic summer campsites. In 2022, Zigazoo introduced NFT for several IP, including Cocomelon.
“It is a great topic of discussion. Is it how,” which authorizations do we need around it? “”, Rebecca Barkin, CEO of Lamina1, said, adding: “I will not tell you that we have the perfect answer right now … we will learn very quickly while developing, what is developed, which protections must be implemented.”
Owen Nowhere’s digital resources are positioned as a way for fans to be involved in the show and allow them to financially contribute to the production of the show by possessing digital collectibles, including works of art, characters and clothes – promoting a community of supporters who have invested in its success.
“That token can be used as a loyalty token, must not concern money and trading and traditional cryptocurrency things. It is an access to tokens and reward those who share things, who are making truly creative contributions to the community,” Bardin explained.
While the new series is mainly aimed at children and Pretens, it is also designed to appeal to adults. This is similar to how “Bob’s Burgers” attracts many adult fans through his hilarious plots on parenting.
“We are not looking for that super young super demographic,” said Barkin.
However, they may need to approach this with transparency and perhaps also parental checks to appeal to all their audiences.
The Spaces of Lamina1 product should be launched in autumn. Another virtual world that launches on spaces is “Artefact”, a project of the Wētā visual effects company, known for its work on the trilogy of the film “Lord of the Rings”.
Lamina1 has collected $ 9 million until today from important investors and angels, such as the co-founder of LinkedIn Reid Hoffman and the Bloq co-founder Matthew Roszak.
