The artificial intelligence bubble has not yet broken out, at least when it comes to consumption expenses in app AI.
Led by Openi’s chatgpt, the total expenditure for artificial intelligence apps went to $ 1.42 billion in 2024, according to the APPFIGures Appfigures analysis company. This marks an increase of 274% compared to 2023 (the app launched in May of that year). Among tens of thousands of competition apps – some of which are on the license of Openai – Chatgpt is so dominant that it has constantly earned more than the aggregate revenues of the other best AI AI apps.
The success of these apps is also an advantage for Apple and Google, which maintain about 30% of income from in-app purchases. Overall, the mobile artificial intelligence apps are a market of $ 2 billion, according to Appfigures.
Chatgpt has been downloaded to date 353 million times, but the demographic data that use the app are distorted. Over half of the mobile users of Chatgpt are under 25 years old, indicating that perhaps young people are more open to the experimentation of new technologies (or, perhaps, these users only want help with homework – the Pew Research Center estimates that a quarter of the US teenagers used chatgpts for school tasks, which has doubled since 2023).
However, users aged 50 and 64 are the second largest demographic age, with 20.2% of users.
The gender gap among Chatgpt users is even more significant. Appfigure estimates that among age groups, men make up 84.5% of all users.
Although women have prominent roles in the AI sector, a PEW report from 2022 indicates that women tend to be more skeptical about artificial intelligence than men; An Axios survey found that 53% of the women interviewed would not allow their children to use the IA, unlike 26% of men. In the meantime, McKinsey estimates that women will have more likely to lose their jobs in automation than their male counterparts, which could guide further resistance.
Women could also be less enthusiastic about the mass adoption of the artificial intelligence products of consumers because they are particularly vulnerable to the most sinister impacts of this technology, such as the images of sexually explicit Deepfakes.
Chatgpt is solidly winning the share of the AI expenditure lion, but with Deepseek coming on the market as an Open Source alternative, the Opeeni app can see slight contrary winds. Deepseek has already dethroned Openii as best app in the App Store, but keeping his current level of Hype could be a challenge for the Chinese AI app.
